Email blast is the best way to get your audience’s attention and deliver your message clearly. But there are times when businesses can do it the wrong way. Before we go any further, let’s take a look at Email Blast.
What is an Email Blast?
Email Blast is an email message that is sent to a group of recipients all at once. Your recipients won’t be targeted in any specific way through email blast but this will enable you to send the same message to all of them. This causes the email blasts being marked as a spam email.
It’s a good idea to keep your subscribers updated with your latest products or services but it’s better to avoid irrelevant emails as this will lead to spam messages. Nobody wants spam in their inboxes but sometimes even legitimate email gets directed to spam. This can make it difficult for the user to find and read useful content.
• Build a verified opt-in email list- Email marketing can be only done when the recipients have given you the permission to mail them. You can ask for content with the help of a newsletter subscription where your users can type their email address. This is completely transparent and your visitors will subscribe only if they want to.
For example- If you have an ecommerce store, give the option of subscribing to your newsletter on the ordering page. One thing to remember here is that subscribers aren’t buyers but are potential customers. So make sure you use email blast to your advantage.
•Don’t conceal your identity- Many times company sends you mails with random names that has nothing to do with them. They try to conceal their identity but this can make the potential customers annoyed. Try not to send a mail from a noreply@ address. It’s better to have a mail where people can ask any queries they may have through this mail.
Another thing to keep in mind is not to write a misleading subject line. It is better to be clear with the subject line and entice your subscribers by giving them a hint of what your email is about.
• Do not send irrelevant content- Sometimes irrelevant content can lead to spamming, making all your efforts ineffective. Keep your content clear and to the point. Rather than sending pointless information that won’t help your subscribers at all, send tips, advices in your niche. You shouldn’t push what your products or services on to the people. Be gentle, try sending them free downloadable eBooks or exclusive coupons.
• Put the unsubscribe link- Okay, so this may come as a surprise, you want to increase your audience and here we are suggesting an unsubscribe link but it is important that you comply with the CAN-SPAM act. So setup the unsubscribe process and send it in your email. The un-subscription can be either processed immediately or the email address can be taken off from the list within 10 days.
• Add your Contact Information- The minimum contact information your users have is your company’s email address but adding your complete contact details can help gain their trust. Additional details like phone number, URL and postal address of your company ensures the subscribers that your company is genuine.
To know more behind the working of email blast, contact Enterprise Web Cloud.
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