Launching an Email Marketing campaign is an exciting prospect, but it’s crucial to consider whether your email will reach and resonate with your target audience. The journey from sending an email to achieving your desired outcome is fraught with obstacles such as open rates, click rates, bounces, and spam filters.
Here are some factors to consider before you begin:
- Frequency of Emails: Sending regular emails is a good strategy, but it’s essential to strike the right balance. Overloading your subscribers’ inboxes with too many emails may lead to subscription cancellations or even being marked as spam. It’s advisable to ask your subscribers about their preferred email frequency during sign-up or in the welcome email’s footer section.
- Deliverability: Ensuring that your email reaches the inbox is a challenging task. Open and click-through rates, bounces, and spam filters all play a role in this factor. Soft bounces occur when your email doesn’t reach the recipient due to a temporary issue with their email ID. In such cases, resending the email after some time should solve the problem. However, if repeated attempts fail, it’s a hard bounce, indicating that the recipient has changed their email ID or marked your email as spam. To prevent this, it’s essential to maintain regular contact with your subscribers through renewed subscriptions that inform them of possible ID changes.
- Know Your Audience: It’s crucial to understand your audience’s preferences and interests. Sending irrelevant content can lead to low engagement rates. For instance, a Twilight series reader may not be interested in Julia Kristeva’s books, and offering them a discount on the latter may not yield the desired results. Therefore, it’s essential to tailor your content to your audience’s interests and preferences.
- Tracking Your Campaign: Real-time tracking of your email marketing campaign is crucial to measure its success immediately. Enterprise Web Cloud’s Wifi marketing platform offers complete insights into open and click-through rates and even coupon redemption, enabling you to track your campaign’s success in real-time.
In conclusion, a careful analysis of your consumer base and marketing strategy can help you leverage email marketing to your business’s advantage. Enterprise Web Cloud offering SEO and digital marketing services in Burlington. We can help improve your online visibility and attract potential customers to your business.
