Magento is a highly flexible CMS platform that helps to build complex E-commerce websites. The flexibility Magento provides make it a reliable choice for customers all over the globe.

Even though many “plug and play” E-commerce platforms have seen a real growth in the last few years, Magento remains the prime consideration for E-commerce projects. But what makes Magento so special?

Here are the top 10 reasons:

1. Open Source

Magento has three versions in total:
• Magento Community Edition (free)
• Magento Enterprise Edition (paid)
• Magento Go (Hosted Service & Paid)

Community edition is most popular and suitable for small business. This has the largest and most active developer community for the E-commerce platform.
Magento is free to download and install. Through Magento Connect Marketplace, you can install extensions and customize accordingly. The platform gets upgraded regularly by the community and security flaws are rectified.
The best part is the extensive community that provides free troubleshooting.

2. Made for E-commerce

Magento, unlike other CMS platforms like wordpress, was created to be an E-commerce platform. The core features of Magento makes building an E-commerce site an ease.
Some of the Magento features are:

• Analytics and Reporting
• Product Browsing
• Catalog Management
• Order Management
• Marketing Promotions and Tools
• Checkout, Shipping, and Payment
• Site Management
• International Support

3. Easy integration of third party apps

Most CMS platforms have core functionality but not all solutions are within the system. To make life easier, plugging in ready-made apps or plugins that integrate new features into the website is preferred rather than coding each new feature from scratch.
While with others, integrating third-party apps is entirely in the control of the service provider, Magento allows you to connect to any kind of app or plug-in easily. Whether it is payment gateways, web analytics or shipping & tracking, Magento can plug-in app of your choice in no time.

4. Modular and Customizable

Each business that uses CMS platforms has different needs and thus, have to use CMS differently. What works for a fashion industry may not work for a furniture industry.

Being an open source, Magento is inherently highly customizable and modular. Its modular elements allow you to develop stunning front-end experience by modifying or plugging in layouts and templates of your choice.

You can easily override or update Layout XML. Backend workflows can be easily redesigned to suit a business by rewriting codes, modifying events and grids.

5. Multiple Websites With One Common Backend System

Typically E-commerce websites, open source or otherwise, have one store per system. This isn’t the case with Magento as you can run multiple websites on the same common backend system.

Magento allows users to create separate and independent websites for the products, each with distinct layouts. You can have different domains for each site. This is controlled simultaneously through a single unified admin panel. This capability is a boon for E-commerce operating in multiple niche categories.

6. Web Services API

Magento Web Services API Provided you facility to manage various magento functions with API Calls. You can provide various different services to your clients, like white label websites with inventory and pricing from your store.

The APIs can perform a wide array of tasks like:

• Create a shopping app for mobile device.
• It can integrate with CRM or ERP back-end systems.
• Integrate with a CMS (Content Management System).
• This also creates JavaScript widgets in the Magento storefront. The widget makes AJAX calls to access services.

7. Flexible and Scalable

E-commerce websites designed on Magento platform adapts seamlessly to new extensions or customized features.

As you further expand and grow the number of products, pages, static blocks, and widgets Magento will grow with you at no additional expense.

8. Built for SEO

Magento is one of the leading E-commerce platforms that are SEO friendly. This not only hosts all your information but also aids your website so it can show up in the search engine space.

The E-commerce platform offers metadata and descriptions for products, categories, sitemaps, URL rewrites, and category structures.

This default feature saves your time and makes the website search friendly.

9. Efficiency

Websites cannot afford to load slowly anymore. If a website takes more than 2 seconds to load, the users may get bored and instantly move to the next website.

To be at the top of the game, you would want a platform that loads fast, allows caching easily, while having all the features of an E-commerce website.

Magento’s cache management system can easily improve the performance of the E-commerce site. It can easily cache your pages, retrieve data, process queries and load pages swiftly.

10. Freedom to choose hosting service

Magento allows you to pick hosting service according to your choice, you can pick the most economical option and you can also change your hosting services midway if you aren’t satisfied with it.

Are you looking for e-commerce website? We provide free consultation and free Magento setup in 30 minutes, visit our Web Design Mississauga Location (With Appointment Only).

Looking for a quick solution to implement Leverage Browser Cache in WordPress

Everybody wants his/her website to be brisk and fast loading. It’s a perpetual contest and conquest. Having a dismal website loading speed is as good as having….well no website at all. Custom Website designs have better loading speed than templated using many third party plugins.
A simple google search for increasing your WordPress site speed will take you to the world of ‘Leverage Browser Caching’. But hang on! That’s not our world or at least not of so many reluctant and reticent website owners who, still, understand ‘cash’ better than ‘cache’. And there is always a plugin! Right?
Wait! Let’s not get ahead of ourselves. Options are An HTML code! in your .htaccess file If this sounds complicated, there are always plugins like W3 Total Cache.

Let’s start by understanding the working of Leverage Browser Caching in WordPress Website Design and understanding (or stealing) about its magic wand which makes web pages to lead faster.
A web browser is in constant communication with a server for retrieval of various resources (i.e. HTML, CSS, images, text etc.) to load a website. ‘Web Cache’ helps web browsers and applications to temporarily store or remember data of visited web pages on local disk. When you visit the web page again, web browser only downloads updated content.

Cool, eh? It is just like remembering the first edition of a book and only reading updated material from 2nd edition. Do you think, reading 2nd edition of a book, now, will take time?
By following this simple logic, web cache helps to reduce bandwidth usage, load on server etc. So Leverage Browser Caching helps to load web pages faster.

How to Leverage Browser Caching

If your web server allows the web browser to store resources of visited web page temporarily on local disk, next time, a user visit to the website will load faster. But the pertinent question here is how to enable this?

To enable Leverage Browser Caching on WordPress, you need to set content expiry dates in HTTP headers. It is done by adding Cache-Control Headers and ETag headers. Cache-Control is about the caching period of a particular file by web browser. Etag is to verify changes between cached and requested resources. We can keep cache resources by setting a specific period in months or years.

Details:
If your website is hosted on Apache server (without WordPress plugin), Its a three step procedure to enable Leverage Browser Caching

1) Add Expires Headers

2) Add Cache Control Headers

3) Turn E tags off

 

You need to edit your WordPress .htaccess file. Copy and paste the following code in .htaccess file and Save the same.

Add Expires Headers  (Apache)

# START EXPIRES CACHING #
ExpiresActive On
ExpiresByType text/css "access 1 month"
ExpiresByType text/html "access 1 month"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/x-icon "access 1 year"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/javascript "access 1 month"
ExpiresByType text/x-javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresDefault "access 1 month"
# END EXPIRES CACHING #

Add Cache-Control Headers  (Apache)

# BEGIN Cache-Control Headers
<ifModule mod_headers.c>
<filesMatch "\.(ico|jpe?g|png|gif|swf)$">
Header set Cache-Control "public"
</filesMatch>
<filesMatch "\.(css)$">
Header set Cache-Control "public"
</filesMatch>
<filesMatch "\.(js)$">
Header set Cache-Control "private"
</filesMatch>
<filesMatch "\.(x?html?|php)$">
Header set Cache-Control "private, must-revalidate"
</filesMatch>
</ifModule>
# END Cache-Control Headers

Turn ETags Off  (Apache)

# BEGIN Turn ETags Off
FileETag None
# END Turn ETags Off

A responsive website design is no longer a choice! It has become a mandate, a standard, a custom, a convention! By that, it simply concludes for a web designer to latch onto it without giving a second thought!

So, let us dig deep into the phenomenon of responsive design to explore its potentials.

What is a Responsive Website Design?

A webpage/website which when happens to adapt itself as per the screen size and other dimensions of a device, projecting the content in user-friendly orientation is known as responsive website design. To be precise, the auto adjustment of width, size, resolution etc of a certain webpage when accessed from the different devices (laptop, tab, smartphones) is the actual intent of a responsive website design.

A responsive design makes a user’s experience much more convenient. The task to adjust the content size by scrolling it left or right to get a complete view is exactly the work which the responsive website design takes up in the backend of the coding to give its user a customized view.

Why Responsive Design got Established as a Norm?

Evolution of device like smartphone became the prime ground for the subsequent progression of responsive website design in the field of web designing.

The user base of the smartphone has surged significantly over the years, that shifted the base of web browsing from the devices like laptops to smartphone based on its multi-functional approach. It has undeniably impacted the existence of other devices and has even made many of them redundant in the present day (Watch, camera, calculator and the so on).

So, it imperative to embrace the technology of responsive design which not only ensures the sustainability of your website in the market, in fact, it rules out the need to create the multi-model web design for the different variants/inventions of devices which will practically never cease to evolve!

How Responsive Website Design Works?

An advanced feature of bootstrap has been introduced in the HTML format to extend the responsive nature of a webpage. The CSS code is performed upon in the media queries section to direct the flexible grids, images, and styling layout to adapt itself accordingly. The coding takes note of the available width size for the display of actual content in a cohesive manner.

The biggest advantage of responsive website design is that it saves a lot of time, energy and effort, eliminating the need to put up with the separate content, style sheets and programming for the different versions of a single website.

Enterprise Web Cloud provides an unparalleled web design service in Brampton. We believe in focusing on intuitive, seamless transitions and excellent features for our designs.

Owning a website is a crucial business strategy to step up sales and establish better B2C relations. You invest a lot of resources, energy, and time into getting one made for your business. But everything goes to waste if your website is slow loading.

According to a survey, the websites that took longer time to load were placed lower in Google’s SERPs. That means Google takes into account loading time of your website to rank it in search results. Moreover, slow websites have less viewer traffic and will be automatically placed lower than others in search results.

So why is this happening? Enterprise Web Cloud, is leading a firm of web design , sheds light over the possible reasons why your website is loading slower than necessary.

Network Issues

At times, the slow loading website is caused by network problems. We’re usually too fast to attribute it to server problems whereas it might be your local network that’s creating the problem. To make sure it’s not your network, you can run website through a proxy server or load some other website. If website loads okay on a proxy server, you know that the website is fine and is loading fast when rerouted through a different local area network. Once we know that network is the culprit, you can be rest assured that your website is fine.

Device Issues

Sometimes the issue is with the device itself. It’s a known fact that older operating system versions get slower with more demanding apps and websites coming into the scene. At times, a website fails to load in one device while it loads perfectly in another device. Website compatibility should be checked with older and newer OS versions to avoid slow loading.

Slow Web Hosting

If you fell in the trap of free Web hosting, then you’re trapped in the prison of your own making. The reason thus of your slow loading website is the slow server. A slow server sends data to browser on a slow rate and that leads to a low performing website. Free or low quality Web hosting services usually results in this issue. It’s good to avail services of a reputed and resourceful Web hosting service provider to make sure your website doesn’t keep people waiting.

Database

If your website used to load fine in the beginning but lost its touch over the years, the problem may lie with the database. It’s because over the years, as your website accrues more data and becomes more complex on the way, the server has to send more data to browser and that takes time. That means website loading is slower than what it used to be before.

An expert website development team can run diagnostics to know what really is the reason for your slow loading website. If you’re planning to get a website made to notch up your business, get in touch with a good Web hosting service providers like Enterprise Web Cloud, the best choice for web design & development in Mississauga. Given our reduced attention span, a fast loading website is the only way to achieve optimal viewer engagement.

Google pulled out the big guns yet again. The new changes have made website indexing a bit tougher than before. Is that a bad thing? Not really if you’ve always favored quality over quantity and if you have a good SEO team at hand that’s updated on latest search trends.

What’s astonishing is the fact that Google is now keen on making searches more refined, by appointing special crawlers for specific tasks. There’s not just one Googlebot for all the search work. There are specified Googlebots for particular tasks. For example, AdsBot and AdSense check the quality of online ads and where to place them in search results.

Similarly Googlebot Smartphone gives preference to mobile-versions of web pages in case of mobile searches. How is it different from before? You see earlier, desktop versions of a website were indexed in SERP irrespective of a mobile search or a desktop search. But now, mobile versions will be indexed for mobile searches and Googlebot Smartphone is the squad of crawlers entrusted with this job.

If you don’t have a mobile version, it’ll keep on indexing desktop version.

The changes this new search pattern brings to website owners can be summed up as:

Responsive Websites will Rule: If you’ve exhibited far sightedness and opted for a responsive website instead of a desktop only version, you’re good to go. The aim of these changes is always to push users towards getting updated. It’s good that you’ll already be there while others may take their own sweet time to upgrade their websites to responsive themes.

Mobile-friendly content: There’s a conflict regarding website content for responsive websites. Some opt for separate content for mobile versions while staying true to website version. In case of responsive websites, content remains the same for both versions.

You can make the most out of mobile searches by adopting the following practices:

  •  Design separate content for mobile web pages. While doing so, take care not to stray too far from the original desktop content.
  • If you’re going for the same content, make sure it’s not a misfit in mobile pages.
  •  Mobile versions must have their fair share of metadata.
  • Listing of both versions of your website separately.
  • Use robots.txt to check the frequency and pattern of indexing. Reverse IP lookup helps to determine if your website is being visited by a real Googlebot or a scammer.
  • Opt for custom website development for more server capacity and fast loading page
  • Check Href lang links for desktop as well as mobile URLs.

 

All this is not a one man job. You’ll need an experienced team such as Enterprise Web Cloud, the leaders of Search Engine Optimization in Toronto. With professional SEO experts by your side, you can be rest assured regarding your website ranking.

We’re already a month and a half deep in the new year and it’s time for a quick review of the latest trends that’ll dominate the SEO scene in 2018. Sometimes we run after the complex strategies while what works simply lies in front of our eyes and we choose to ignore these simple things in life. That’s the case with the latest trends that are more likely to be harnessed for increasing SERP ranking of a website from now onwards.

SEO and Digital Marketing experts at Enterprise Web Cloud firmly believe that the following SEO strategies if implemented can revolutionize the way we do searches and how pages are ranked.

 

SEO Strategies

Voice Searches

Confessed that we’re doing it much less often than we should. But with time, more refined voice searches will become more frequent than we can estimate. By 2020, nearly 50 % of online searches will be voice based.

We can give the credit for this prediction to our increased ease with multitasking. While doing more than one thing at once, who has the time to type in search bars.

How voice search helps?

  • You wondered why you should opt for Local Business Listings? That’s why.

  • Voice searches are mainly focused on local searches like the nearest gas station and so on.

  • Google’s Pigeon Update plays an important role as it effectively sorts local search results and aids local searches.

  • Changing keyword strategy to include common phrases used during voice searches.

  • We may feel that voice recognition is a little rough around the edges but that’s being worked upon as we speak.

Accelerated Mobile Pages

It’s no secret that everybody loves fast loading web pages. Ideally, a web page must not take more than 3 seconds to load.

Special mention goes to mobile websites design. Developers commit a common mistake of neglecting mobile websites and primarily focus on how their websites are performing on desktops. But let’s not forget close to 3 billion smartphone users worldwide. Today, every website is responsive design based aimed at reaping the benefits of smartphone boom. Here AMP progresses to make web experience better for everyone.

In the beginning, AMPs were less functional versions of the same web pages and thus, their reduced loading time was attributed to their reduced functionality. But today AMPs are feature packed and not merely stripped down versions of original web pages. As a matter of fact, these are being used by leading e-commerce portals such as eBay, Amazon, Ali Express and more.

Due to their fast loading feature, they naturally rank higher on mobile searches and provide better visibility to a website. All you need is a good website development team that knows how to go about turning a mobile website into an AMP.

Chatbots

While our world leaders are emphasizing on development with a human face, things might become a  little different on internet in the coming days. User interaction with human correspondents will become scarce as Chatbots may fill the void.

Chatbots are gaining popularity as the first line of user interaction as they offer certain benefits such as

  • Minimum response time

  • 24X7 availability

  • More efficient

  • Cost effective

  • Easily programmable

With the advent of artificial intelligence, machine learning can be instilled in Chatbots so they can learn as they interact.

Emphasis on User Experience

It’s no surprise that we find what we seek on the internet. That’s because Google is repeatedly working on its algorithms in order to offer optimal user experience. Rank Brain is one such algorithm under the overall search algorithm Hummingbird.

It’s focused on sorting the data to match the search to provide what the user was looking for in the first place. That’s made possible through the machine learning that learns from user behaviour and improvises its data segregation to give users exactly what they need. The user signals taken into consideration include click through to view through ratio, time spend on a web page, frequency of visiting a particular web page, bounce rates etc.

SEO team worldwide will thus have to emphasize on quality content rather than quantity content. Quality content that answers user’s need will result in low bounce rate. Such a content filled website will automatically rank higher than its counterparts.

This is just a overview of the current prevalent SEO trends to look forward to. The need for a competent SEO team such as Enterprise Web Cloud in Brampton is indispensable for properly implementing these trends.

When we talk about the factors that ensure success of a business, we give topmost priority to interaction with the target audience. And today, there are many ways to get in touch with the target audience. Strategies include employment of SEO techniques to get topmost SERP ranking, social media optimization, social media marketing, email marketing to name a few.

But even in these times of massive camouflaged advertising, online ads have a niche of their own. Even though many companies shy away from reaping the benefits of Pay-Per-Click ads, major online stores are harnessing this strategy to get maximum conversions.

Many successful digital marketing firms such as Enterprise Web Cloud itself designs and executes lucrative Pay-Per-Click ad campaigns. We hereby give you the reasons to go for it, such as:

Instant Conversion

This is the age of instant gratification and companies want the same when they market their website or products. SEO plays an important role in your business being noticed by future clients but that may take time as a lot goes behind the scenes to make a website climb up the SERP positions.

On the other hand, online ads offer instant conversion. Take for example ecommerce stores. If you’ve visited Amazon.com recently, you’ll notice that the item you viewed but didn’t buy is now in every web page you open. It’s kept there in front of your eyes, announcing discounts and limited availability till you eventually give in and buy it. I finally bought the hand bag. The conversion basically took a couple of days instead of a week or a month. Pay-per-click therefore, results in a higher conversion rate.

AdWords is Flexible

When you plan out an SEO strategy, you have to focus on a given set of keywords. But in AdWords, you can include LSI keywords and that’ll broaden your search base. Also, you can choose if the ad will contain images primarily or can include text as well. The image can directly lead to your webpage containing information about that product or service. And being on the top of the web pages, visibility is not a problem at all.

User’s search behavior is also taken into account as the ad can be displayed after a user searches web for  services that pertain to what you offer. ads can be designed around that to make the offer more lucrative and interesting.

Plus you ‘pay per click’. This result based payment guarantees 100% ROI.

AdWords is a universal phenomena today, and there are chances that your competitors are already using it to generate leads and rake in conversions. So what’s holding you back? Get on the bandwagon and enjoy the perks. For launching an impeccable Pay-Per-Click campaign, contact Enterprise Web Cloud Brampton at the earliest.

Today, people search for everything on internet. From hairpin to plane tickets, there’s a broad spectrum that spans people’s search behavior across the globe.

In that case, digital marketing plays a great role in helping a product or service reach masses.At present, all major or minor brands are harnessing the power of internet marketing to reach target audience. Statistically speaking, nearly 50% of the users come to know about a service through internet first. It could be an online advertisement or a social media post announcing a sale. Digital marketing packages by Enterprise Web Cloud have been availed by renowned real estate players in Mississauga and have benefited from it.

So how digital marketing works for real estate sector. It’s basically a service provider like any other, dealing in sale, purchase, and lease of properties which can benefit from digital marketing in the following ways:

Building an Ad campaign from Conversion point of view

Ads and posts designed specifically for conversion purpose can escalate real estate business growth. There’s a thing about conversion rates which are reached through two pathways. One is click through and the other is view through.

Click though conversion is when a consumer clicks on the ad and conversion follows. View through conversion is when a viewer does not click on your ad but views it and comes back for the services you offer by visiting your website. Out of 100 conversions, 70 will be click through while 30 will be view through conversions.

Many ways to get in touch with clients

Digital marketing offers a multitude of ways to get in touch with prospective clients. Email marketing, email blasts, social media marketing (Twitter, Facebook, Instagram, Pinterest), and through various blogging platforms where you can answer their real estate queries.

When you’re always in their news feed and emails, you can expect a positive response sooner or later. Basically, if they like what they see, they’ll give in.

Listings on real estate websites

When anyone looks for a property, they first head over to the popular real estate websites that have all the current property listings. If you can register yourself with websites such as Realtor.ca or Zoocasa.com, you can reach the target audience faster.

Here SEO deserves a special mention. Real estate is such a sector where one person won’t invest twice at a given time. So whoever reaches the customer on time before everyone else, ends up making the cut. If the property deal you’re offering matches requirements of the consumer, he/she is most likely to prefer your deal. Given you’ve put forth your offer in a lucrative manner. That’s the part where strategy planning comes in.

These are few of the many ways digital marketing helps real estate sector. Strategy planning, target audience analysis, ad campaign strategy, in crux of all these attributes lies internet marketing. If yours is a struggling real estate firm, go for digital marketing packages offered by Enterprise Web Cloud. You’ll see the benefits for yourself.

Social Media Marketing has become an important tool for internet marketing. Everyday, millions of users access popular social media platforms like Facebook, Instagram, and Twitter. Here, Instagram deserves a special mention owing to its simplicity and ease of use. It epitomizes the saying, “Pictures speak louder than words”. But how to reap the desired benefits out of it?

There are two things to consider here. One scenario is that you are using Instagram as an individual and you’re just after the following of any kind to make your page popular. The second scenario is that your Instagram account is the official page of your business and you’re looking for a following of a particular nature. Here the motive is to attract the target audience rather than just increasing the following. For the latter, some strategies are employed which we’ll discuss here.

  • Relevant hashtags

If you want to highlight your business, you must use relevant hashtags that help in brand building. Put in your brand name hashtags in all your posts. This also creates excellent opportunities for external linking which is a great way to promote your business.

  • Use trending hashtags

Look for hashtags that relate to your particular niche and are trending. Strategy planning is important and one crucial strategy is to be in line with what people on social media are talking about.

  • Stay true to your business

The focus should always remain to promote your business rather than garnering massive following. It’s better to stay away from memes and such sensational stuff just to up your following. That way, users won’t be able to place you anywhere. So post only relevant posts. For example, if yours is an apparel store, you can post snippets from your latest collection. Everything from your display pic to your posts should be in sync with what you do.

  • Repost the popular posts

Look back and see which posts of yours have been the most popular. You can repost the popular posts to gain maximum following and keep reminding users what they liked the most in your page. Use intriguing images that have the power to engage users.

  • Synchronize posting with target users

Choose the time of posting wisely. Post when you know that your target audience will be online. Sometimes, our best posts can go unnoticed due to bad timing.

  • Analyze user behaviour

When you analyze the previous posts, the posts that got maximum likes, the time of posting that got maximum response, and other such attributes, you’ll be able to come up with a better SMM strategy every time. It’s important to analyze target user behaviour and act accordingly.

  • Post regularly

It’s not a good thing to keep your followers waiting. Post regularly, if possible daily. That’ll keep your followers hooked and looking forward for more.

  • Specific call to action

Just because it’s Instagram doesn’t mean you can’t use call to action in your posts. You must squeeze it in wherever and however possible. For example, you can ask users to tag their friends in a particular scenic destination wedding if that’s your niche. Call to action enhances user interaction which is fairly important.

There are specific strategies for specific social media platforms that you use. Whatever you do, stay away from strategies that promise instant gratification. They might work individually but they’re a bad idea when it comes to a business establishment. For best social media marketing in Toronto, Contact Enterprise Web Cloud, the experts in the field.

We see a surge in the development of native mobile applications that serve different purposes. On the other hand, every website developed today follows the thumb of rule of being responsive.

A responsive website functions seamlessly on laptops and mobile devices alike. Means the resolution, content layout, images etc. adjust to the device being used, be it desktop, smartphone or a tablet. Mobile websites and native apps differ a lot depending upon what they have to offer and ease of access.

But a lot is changing on the scene and it’s impossible to point out a clear winner in all domains. Before we decide which is better, let’s discuss the differentiating factors between the two.

Development

It’s a known fact that app development takes a long time. Even after you spend months waiting for your mobile application to come through, it might not be at par with the developers licensing norms of Android and iOS respectively.Once developed, a mobile app needs regular updating as per the changes in OS versions being used. It’s not a future proof deal.

On the contrary, a mobile website needs a good responsive theme that’s good for desktops and mobile devices. Once you work on that, a great looking responsive website is ready within a week or two. And it’s much cheaper than native app development.

Marketing

Websites use the free marketing place, the internet. Just business and services advertisement is needed and viewers will find you. Also, internet marketing like SEO, SMM, SMO, and email marketing plays a major role in attracting visitors. And it works incredibly.

When Uber launched its mobile app, it literally directed its users in that direction by cancelling phone booking of rides. And it was a positive move as the dedicated mobile app was way more efficient and convenient. Now, there’s no other way of booking a ride with Uber. But most apps go unnoticed in the huge pool where app stores are the only way to locate the one you need.

User Interface

Here, mobile apps take the lead. You have direct control over an app’s user interface, while a mobile website depends largely on the theme being used.

Where mobile applications lack?

  • On the security front, mobile applications are vulnerable as compared to mobile websites. It’s clear by the fact that most people do online transactions through their desktops or mobile websites. Every app further requests an access to mobile data before installation that also exposes critical data to threat. Most data breaches have been caused through a mobile app. A mobile website does not ask for access to critical information.

  • Limited storage acts as a big problem. Many of us have uninstalled an app because our emails were not getting through due to limited storage. Most of us delete the app data to allow for critical apps to function. In that case, only the bare minimums survive and frills are trimmed off. It’s important for apps to be less space consuming.

  • Where so many free apps are available for a single usage, why would one opt for a paid one? If someone wants a flashlight app, he/she would just pick the one with highest ratings and is free. It’s that simple.

  • It’s much easier to open a website in mobile browser than to install an app for a one time usage.

  • App developers have to make two versions of the same app for Android and iOS. It’s time consuming and expensive. Hybrid apps are still in experimental stage with just a few players like Apache on the scene. Mobile websites on a large function irrespective of OS.

  • People rely more on mobile websites for entertainment, online shopping, and for conducting online searches.

  • Apps are expensive and time consuming. Plus the corporation that owns the OS takes a big bite out of the revenue shares whereas your revenue share is 100% if you own a responsive website.

Where mobile websites lack?

  • A unique user interface. Mobile apps have it more figured out than mobile websites.

  • Mobile apps like Whatsapp forced Facebook to launch its own messenger app. Both have hit almost the equal no of users worldwide. Almost 1/7th of world’s population is using Whatsapp and Facebook app. That clears the picture that people rely more on apps for social media updates and communication.

  • Apps like Google Maps that have an access to your smart phone’s GPS have made navigation much easier. That’s another realm where mobile websites lag behind.

  • Mobile websites are confined to a theme and offers what’s offered on the desktop. Mobile apps move several notches higher in case of functionality and features as they can be made to serve a wide range of purposes.

It might be concluded that mobile websites take the cake in this debacle. But we must not forget that mobile apps are still in a stage of adolescence. Much is yet to come in terms of hybrid apps. Moreover, with more advanced health care and diagnostic apps being developed, they might just become a necessity. For now, it’s too soon to declare a victor.