Whether you are a small business owner, entrepreneur or an established organization, having an online presence not only help you grow but prove your mettle globally. Your website can help you share your ideas, work, products or services with the world. You are ready to have your own website but the next question is how will you create one and what will be the best platform for the same?

For someone who’s new to the whole concept of website and its working, one of the best website creating tool is WordPress. A content management system, WordPress offers ease of use for anyone. A powerful blogging and website content management system, WordPress is an excellent platform for creating a website including e-commerce and blogs.

What Makes WordPress so Popular?

You must have heard of many website builders but WordPress stands out in the crowd. Why is it? The first thing is that WordPress is completely free. One of the easiest platform to work with, this is flexible and can suit everyone be it online shop, small business websites or big organizations.

Few other reasons for its popularity:

WordPress vs. HTML&CSS: Learning HTML can take more than six months and further you’ll have to practice CSS and PHP if you want to create a website from a scratch. WordPress design the complete website without any prior knowledge of HTML.

WordPress vs Website Builders: Many of the website builders are expensive and can burn a hole in your pocket. Further, these are good for one-page websites. WordPress gives you the freedom from templates to the number of pages you want to create in your website.

You can choose premade templates, change the color palette, add a logo or change font for an impressive web design in Mississauga that’s appealing to your audience.

Getting Started

Once you have chosen WordPress as your website builder, you have to decide which option is best suited for the services you need:

WordPress.com: This is completely free, you won’t be needing anything for this but will have a few limitations on its features.

WordPress.org (self-hosted): You’ll need to buy a domain name and web hosting but the script will be completely free. You’ll have complete control and can customize it according to your taste.

The best thing about CMS is that it can be managed from any computer connected to the internet and is quite easy to set up. As discussed before, knowledge for HTML isn’t necessary with WordPress. Once you grow accustomed to its features, you can use plugins to add more options to your website.


Now let’s dive in to build your WordPress website:

1. Choose Your Domain Name- Choosing the right business domain name is essential for your brand, its presence and the marketing associated with it. Also, it is advised that you keep your domain name and hosting service completely isolated to ensure that you have full control over the domain.

2. Sign Up for Web Hosting- You will find many free options for Web hosting and it can be quite tempting but a paid host will ensure high quality and better control. You can choose from a plethora of affordable web hosts, all you need to do is check the host offers in the WordPress’s library.

3. Connect Your Domain and Web Host Services- Once you have signed up for hosting, you will receive information to log in to your account and the address of your host’s nameservers. A nameserver is a two series number and handles queries regarding the location of your domain name’s services. Copy the nameserver information, and add the same to your domain to help the domain registrar where the domain should point to.

4. Install WordPress- There were times when the script from WordPress site had to be downloaded and then uploaded to the host. Now, most hosts offer quick install option with the help of their script library. Log into your host account and find the WordPress script. Click on “Install” to indicate where you want the script to be installed. Once you have completed the installation, you’ll have a newly made WordPress site.

5. Browse the WordPress Dashboard- One thing about WordPress that remains the same even after being updated is its basic functions. Once you know where everything is and their working, you can easily browse through the dashboard.

6. Choose a Theme- A WordPress has many default themes or you can install themes from its library. If you want to change the theme, click on “Appearance” then go on “Theme”.To choose a theme of your liking, click “Install” and then “Activate” the theme. The themes you choose can add menu items to your left navigation or have the options of adding social media links.

7. Set Up Sidebar Widgets- A widget can help the user access service, so it is important that you have widgets for your site. WordPress usually has default widgets in the sidebar including “Recent Post”, “Recent Comments” and “Meta”. To add or remove a widget, all you need to do is drag and drop them wherever you want.

8. Set Up Your Plugins- WordPress has two ready-made plugins. You can add many plugins to add amazing features and functionality to your website. All you have to do is add them under the “Plugins” option of the menu.

9. Add Content to Your Site- Lastly, add content to the static pages such as “About Me” and “Contact”. Once you have added content to your pages, you can add posts to the blogs. This can be done by clicking on “New Page” or “New Post” under “Page” or “Post” in the dashboard menu.

This is how you can create your very own WordPress website. If you find this difficult to follow, don’t fret we have got you covered. Visit our web design Mississauga location for a free consultation and quick website setup.

As ecommerce is gaining popularity, online buyers want a more fast, personalized and hassle-free experience. An ecommerce site can help you capitalize on online sales growth for your business.

Choosing the right kind of ecommerce solution is important when you want to go online. When it comes to deciding the right online store builder, it must go beyond the sale. Just like how buyers make a shopping lists, choosing an ecommerce platform the same way is a smart approach.

Before choosing a platform, it’s best to analyze the options available. There are hundreds of options to choose from and this can cause a lot of confusion. The available options can be classified into 3 broad categories to get a head start of which Ecommerce Platform will suit your business. These are:

Ready to go – This term is for all the software as service available in the market. As the name suggests, these solutions help you set up an ecommerce site on the go. You will have a few restrictions and have to pay a monthly and transaction fee.

Open source platforms – These are the solutions with the shopping cart as core functionality. Some other functions include static content page management, reports and so on. These don’t charge anything to own the code but technical assistant is needed to set up the platform and to manage as well. Some examples of open source are Magento, Opencart etc.

Customized Solutions – This is, as the name suggests, fully customizable. You can define everything in this platform and build a store from a scratch.

The kind of platform you need depends on what you are selling but there are some key features that belong at the top of the list.

Here’s what you need to consider before choosing a ecommerce based web solution :

1. Pricing Options

One size doesn’t always fit all nor does the price. So, the first thing to keep in mind is the price of the ecommerce platform. Pricing is important whether you’re an established store or a startup.
Consider choosing an ecommerce platform that lets you add or remove according to your need. The pricing is normally based on :

• Plan, Hosting, and Tools
• Shopping features
• Security
• Help and Support

Most of the ecommerce platforms run on monthly billing cycles.

2. Features

Many ecommerce platforms offer numerous features but only some are crucial, like:
• Shopping Cart Plugins and Add-ons: A shopping cart is as vital to an ecommerce site as cash registers in to a store.
• Payment Options: How will the customers pay for the products or services? Can the customers pay the way they want or will there be a standard form of paying?
• Templates and Themes: First impression is vital and a good ecommerce platform that meshes with the site’s design can really make a website unique.
• Site Security: The platform should go beyond the basics and offer fraud protection and monitor against hackers.

• Content Creation: Google only promotes store with helpful content. So it is necessary to choose a platform with a strong content management system (CMS).

3. SEO Friendly Ecommerce Website
The way customers find your products/services is by search engine queries. SEO can be highly beneficial to have your store rank high in search results. This feature varies with Ecommerce Platform solutions. The platform should be able to create and add content to page, so general SEO support isn’t enough. Look for these features:

• Independent Page URLs and Navigation Links.
• Independent Page Titles and Meta Descriptions.
• Independent Image ALT Tags and H1 Headings.

4. Mobile Friendly
A mobile-friendly website is one of the factors of ranking higher on Google. So an ecommerce platform that welcomes mobile and tablet users is necessary.The ecommerce sites are usually created for desktop users. The sites are too rich for mobile browsing so a responsive design is the answer. A mobile friendly template must include:

• Big Buttons
• Simple Navigation
• Streamlined Data entry
• Intuitive use of the Mobile Functionality

5. Security
Security is one of the biggest concerns among consumers. No one will enter their credit card information on a sketchy website. You must follow a strict compliance regulation. Most software uses robust security but does check for a platform that supports HTTPS/SSL for a safe and secure checkout for your customers. Choose a platform that takes care of PCI(Payment Card Industry) compliance and SSL certificate for you. However, the Open Source route won’t give you these options.

6. Scalability

When you are starting a business, you don’t want to pay for extra features and storage. If you sell seasonal products, can you ramp down and pay less. Scalability must work in both directions. Choose a platform that can scale to your business size and won’t charge hefty fees for doing the same.

7. Support
Support is something you might not think about until you need it. The online store is open 24/7 but if there’s an issue you can’t make any sale until the problem is fixed. A platform’s knowledge base shouldn’t be overlooked. Don’t overlook the resource like blogs, forums, and FAQs.

The Takeaway
Moving away from the traditional brick & mortar store to an online version can be daunting. Figuring out the challenges and what your store will need to grow can be intimidating but it’ll be worth in the end when you create processes that work for your business. If you consider these 7 things, you’ll deliver satisfaction to your shoppers and generate sales.

A game changer for any business, user engagement today is very different than it used to be. The technological advancements have brought many choices for the people with a number of interaction mediums.

What exactly is user engagement?

User engagement describes the user’s interaction with the brand, product or service. This is the process of building, nurturing and managing relationships with users.

A great user engagement builds:

• Better communication
• Trust
• Healthy customer relationship
• Loyalty

A user won’t get engaged overnight. Thus, a user engagement strategy is essential to engage the user for the entirety of their journey.

Every business has their set of engaged users. Generally, these users fall into four categories:

The Buyers : These are the one you want, the ones who’ll pay for your product or service.
The Advocates: They give opinions on the product or service and share your content to their • followers.
Active Engagers: These people provide valuable feedback for your product or service.
Loyal Followers: They simply follow the company’s updates.

Engaging users isn’t as easy as it sounds. You need to connect with your audience on a deeper level and build trust.

Here are 7 tested ways to drive your user engagement strategies:

1. Micro-content marketing technique – Your business when complemented with amazing micro-content will be admired by your users. Micro-content usually communicates key messages briefly. As the name suggests, micro-content is a short text phrase without any additional contextual support.

A crisp and simple content attracts traffic as it is great for your customers. A well-written micro-content draws people and helps create a positive user experience. A meaningful micro-content that’s compelling and quick to understand will grab the attention of the consumers.

2. Use social media platform as a tool – Social media platforms aren’t just for connecting people but if used correctly, can be a great business tool. Facebook, Twitter, and LinkedIn can be used to connect, share, identify questions, research experts and create content according to your industry.

There are more than 2 billion active social media users and if someone connects with you on any platform this can give you an amazing growth.
Further, social media can help in collecting user data to analyze it and get ahead of the competitors.

3. Free Trial – No-one refuses free products and services. One thing to keep in mind here is that someone who prefers free trial is not an onlooker but a customer. As user engagement is the process of nurturing, it is important that as a business, you understand that and build trust with your user. A user spends their time and money to use your product. If you invest time in your user, they’ll return if your offer is attractive.

For example, most users signup for the trial period of a software to get free access. A user will stay when they find offer hard to resist. Maintaining personal communication with the users will give a better idea for you as a business to understand what your customer needs.

4. Scientific Method To Optimize Headlines – The average attention span has drastically decreased over time. Thus crafting a headline that will grab the attention of your user is necessary.
A headline shouldn’t be a wild guess but it is important that it is backed up with data. Almost 20% of people click an article after reading the headline, so it’s important to make it relevant. The headlines that include numbers are 15% more preferable to the readers.

Brainstorming different headlines ideas and collaborating with your team members to choose the right title will help you implement this strategy.

5. Communicate With Your Users – Your users are your biggest advocates, they’ll bring better leads than paid ads can ever do. Building a strong relationship with users and communicating with them will help them keep their attention towards your products or services.

Another thing to keep in mind is not to ignore their feedback. This shows that you’re genuinely interested and reinforces their trust in you.

6. Create Mobile Apps – The number of smartphones has increased with more than 2 billion people using it on daily basis, worldwide. As the smartphone use has increased, the popularity of mobile app has increased as well. Quickly becoming the most interactive streams of revenue for many companies, the mobile app has revolutionized many businesses.

Mobile apps can help you increase customer engagement with your brand. If you want to provide a sincere value that’ll remain fresh in the minds of your user for years, then you should consider creating a mobile app with a unique app icon.

7. Scale Your Marketing Budget – An effective, well-planned marketing strategy is vital to scale your business. Marketing is invaluable but it is important that you take marketing budget into account.
Spending a large amount of your budget on content marketing doesn’t guarantee more users.
About 50% of your budget for content creation is optimal. Content plays an important role in direct contact between users and your business.

The aim is to connect with more businesses, marketers, and influencers to amplify your content to reach, attract and convince more people.

Conclusion
The key here is to understand that user engagement is a journey that never ends. It comes down to the seller to either make or break the deal.
If you implement these 7 strategies, you’ll not only inspire your users but build a thriving brand amidst market downturns.

If you want to improve your user engagment to boost your brand to another level, visit our Web Design Brampton location.

Magento is a highly flexible CMS platform that helps to build complex E-commerce websites. The flexibility Magento provides make it a reliable choice for customers all over the globe.

Even though many “plug and play” E-commerce platforms have seen a real growth in the last few years, Magento remains the prime consideration for E-commerce projects. But what makes Magento so special?

Here are the top 10 reasons:

1. Open Source

Magento has three versions in total:
• Magento Community Edition (free)
• Magento Enterprise Edition (paid)
• Magento Go (Hosted Service & Paid)

Community edition is most popular and suitable for small business. This has the largest and most active developer community for the E-commerce platform.
Magento is free to download and install. Through Magento Connect Marketplace, you can install extensions and customize accordingly. The platform gets upgraded regularly by the community and security flaws are rectified.
The best part is the extensive community that provides free troubleshooting.

2. Made for E-commerce

Magento, unlike other CMS platforms like wordpress, was created to be an E-commerce platform. The core features of Magento makes building an E-commerce site an ease.
Some of the Magento features are:

• Analytics and Reporting
• Product Browsing
• Catalog Management
• Order Management
• Marketing Promotions and Tools
• Checkout, Shipping, and Payment
• Site Management
• International Support

3. Easy integration of third party apps

Most CMS platforms have core functionality but not all solutions are within the system. To make life easier, plugging in ready-made apps or plugins that integrate new features into the website is preferred rather than coding each new feature from scratch.
While with others, integrating third-party apps is entirely in the control of the service provider, Magento allows you to connect to any kind of app or plug-in easily. Whether it is payment gateways, web analytics or shipping & tracking, Magento can plug-in app of your choice in no time.

4. Modular and Customizable

Each business that uses CMS platforms has different needs and thus, have to use CMS differently. What works for a fashion industry may not work for a furniture industry.

Being an open source, Magento is inherently highly customizable and modular. Its modular elements allow you to develop stunning front-end experience by modifying or plugging in layouts and templates of your choice.

You can easily override or update Layout XML. Backend workflows can be easily redesigned to suit a business by rewriting codes, modifying events and grids.

5. Multiple Websites With One Common Backend System

Typically E-commerce websites, open source or otherwise, have one store per system. This isn’t the case with Magento as you can run multiple websites on the same common backend system.

Magento allows users to create separate and independent websites for the products, each with distinct layouts. You can have different domains for each site. This is controlled simultaneously through a single unified admin panel. This capability is a boon for E-commerce operating in multiple niche categories.

6. Web Services API

Magento Web Services API Provided you facility to manage various magento functions with API Calls. You can provide various different services to your clients, like white label websites with inventory and pricing from your store.

The APIs can perform a wide array of tasks like:

• Create a shopping app for mobile device.
• It can integrate with CRM or ERP back-end systems.
• Integrate with a CMS (Content Management System).
• This also creates JavaScript widgets in the Magento storefront. The widget makes AJAX calls to access services.

7. Flexible and Scalable

E-commerce websites designed on Magento platform adapts seamlessly to new extensions or customized features.

As you further expand and grow the number of products, pages, static blocks, and widgets Magento will grow with you at no additional expense.

8. Built for SEO

Magento is one of the leading E-commerce platforms that are SEO friendly. This not only hosts all your information but also aids your website so it can show up in the search engine space.

The E-commerce platform offers metadata and descriptions for products, categories, sitemaps, URL rewrites, and category structures.

This default feature saves your time and makes the website search friendly.

9. Efficiency

Websites cannot afford to load slowly anymore. If a website takes more than 2 seconds to load, the users may get bored and instantly move to the next website.

To be at the top of the game, you would want a platform that loads fast, allows caching easily, while having all the features of an E-commerce website.

Magento’s cache management system can easily improve the performance of the E-commerce site. It can easily cache your pages, retrieve data, process queries and load pages swiftly.

10. Freedom to choose hosting service

Magento allows you to pick hosting service according to your choice, you can pick the most economical option and you can also change your hosting services midway if you aren’t satisfied with it.

Are you looking for e-commerce website? We provide free consultation and free Magento setup in 30 minutes, visit our Web Design Mississauga Location (With Appointment Only).

Looking for a quick solution to implement Leverage Browser Cache in WordPress

Everybody wants his/her website to be brisk and fast loading. It’s a perpetual contest and conquest. Having a dismal website loading speed is as good as having….well no website at all. Custom Website designs have better loading speed than templated using many third party plugins.
A simple google search for increasing your WordPress site speed will take you to the world of ‘Leverage Browser Caching’. But hang on! That’s not our world or at least not of so many reluctant and reticent website owners who, still, understand ‘cash’ better than ‘cache’. And there is always a plugin! Right?
Wait! Let’s not get ahead of ourselves. Options are An HTML code! in your .htaccess file If this sounds complicated, there are always plugins like W3 Total Cache.

Let’s start by understanding the working of Leverage Browser Caching in WordPress Website Design and understanding (or stealing) about its magic wand which makes web pages to lead faster.
A web browser is in constant communication with a server for retrieval of various resources (i.e. HTML, CSS, images, text etc.) to load a website. ‘Web Cache’ helps web browsers and applications to temporarily store or remember data of visited web pages on local disk. When you visit the web page again, web browser only downloads updated content.

Cool, eh? It is just like remembering the first edition of a book and only reading updated material from 2nd edition. Do you think, reading 2nd edition of a book, now, will take time?
By following this simple logic, web cache helps to reduce bandwidth usage, load on server etc. So Leverage Browser Caching helps to load web pages faster.

How to Leverage Browser Caching

If your web server allows the web browser to store resources of visited web page temporarily on local disk, next time, a user visit to the website will load faster. But the pertinent question here is how to enable this?

To enable Leverage Browser Caching on WordPress, you need to set content expiry dates in HTTP headers. It is done by adding Cache-Control Headers and ETag headers. Cache-Control is about the caching period of a particular file by web browser. Etag is to verify changes between cached and requested resources. We can keep cache resources by setting a specific period in months or years.

Details:
If your website is hosted on Apache server (without WordPress plugin), Its a three step procedure to enable Leverage Browser Caching

1) Add Expires Headers

2) Add Cache Control Headers

3) Turn E tags off

 

You need to edit your WordPress .htaccess file. Copy and paste the following code in .htaccess file and Save the same.

Add Expires Headers  (Apache)

# START EXPIRES CACHING #
ExpiresActive On
ExpiresByType text/css "access 1 month"
ExpiresByType text/html "access 1 month"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/x-icon "access 1 year"
ExpiresByType application/pdf "access 1 month"
ExpiresByType application/javascript "access 1 month"
ExpiresByType text/x-javascript "access 1 month"
ExpiresByType application/x-shockwave-flash "access 1 month"
ExpiresDefault "access 1 month"
# END EXPIRES CACHING #

Add Cache-Control Headers  (Apache)

# BEGIN Cache-Control Headers
<ifModule mod_headers.c>
<filesMatch "\.(ico|jpe?g|png|gif|swf)$">
Header set Cache-Control "public"
</filesMatch>
<filesMatch "\.(css)$">
Header set Cache-Control "public"
</filesMatch>
<filesMatch "\.(js)$">
Header set Cache-Control "private"
</filesMatch>
<filesMatch "\.(x?html?|php)$">
Header set Cache-Control "private, must-revalidate"
</filesMatch>
</ifModule>
# END Cache-Control Headers

Turn ETags Off  (Apache)

# BEGIN Turn ETags Off
FileETag None
# END Turn ETags Off

A responsive website design is no longer a choice! It has become a mandate, a standard, a custom, a convention! By that, it simply concludes for a web designer to latch onto it without giving a second thought!

So, let us dig deep into the phenomenon of responsive design to explore its potentials.

What is a Responsive Website Design?

A webpage/website which when happens to adapt itself as per the screen size and other dimensions of a device, projecting the content in user-friendly orientation is known as responsive website design. To be precise, the auto adjustment of width, size, resolution etc of a certain webpage when accessed from the different devices (laptop, tab, smartphones) is the actual intent of a responsive website design.

A responsive design makes a user’s experience much more convenient. The task to adjust the content size by scrolling it left or right to get a complete view is exactly the work which the responsive website design takes up in the backend of the coding to give its user a customized view.

Why Responsive Design got Established as a Norm?

Evolution of device like smartphone became the prime ground for the subsequent progression of responsive website design in the field of web designing.

The user base of the smartphone has surged significantly over the years, that shifted the base of web browsing from the devices like laptops to smartphone based on its multi-functional approach. It has undeniably impacted the existence of other devices and has even made many of them redundant in the present day (Watch, camera, calculator and the so on).

So, it imperative to embrace the technology of responsive design which not only ensures the sustainability of your website in the market, in fact, it rules out the need to create the multi-model web design for the different variants/inventions of devices which will practically never cease to evolve!

How Responsive Website Design Works?

An advanced feature of bootstrap has been introduced in the HTML format to extend the responsive nature of a webpage. The CSS code is performed upon in the media queries section to direct the flexible grids, images, and styling layout to adapt itself accordingly. The coding takes note of the available width size for the display of actual content in a cohesive manner.

The biggest advantage of responsive website design is that it saves a lot of time, energy and effort, eliminating the need to put up with the separate content, style sheets and programming for the different versions of a single website.

Enterprise Web Cloud provides an unparalleled web design service in Brampton. We believe in focusing on intuitive, seamless transitions and excellent features for our designs.

Owning a website is a crucial business strategy to step up sales and establish better B2C relations. You invest a lot of resources, energy, and time into getting one made for your business. But everything goes to waste if your website is slow loading.

According to a survey, the websites that took longer time to load were placed lower in Google’s SERPs. That means Google takes into account loading time of your website to rank it in search results. Moreover, slow websites have less viewer traffic and will be automatically placed lower than others in search results.

So why is this happening? Enterprise Web Cloud, is leading a firm of web design , sheds light over the possible reasons why your website is loading slower than necessary.

Network Issues

At times, the slow loading website is caused by network problems. We’re usually too fast to attribute it to server problems whereas it might be your local network that’s creating the problem. To make sure it’s not your network, you can run website through a proxy server or load some other website. If website loads okay on a proxy server, you know that the website is fine and is loading fast when rerouted through a different local area network. Once we know that network is the culprit, you can be rest assured that your website is fine.

Device Issues

Sometimes the issue is with the device itself. It’s a known fact that older operating system versions get slower with more demanding apps and websites coming into the scene. At times, a website fails to load in one device while it loads perfectly in another device. Website compatibility should be checked with older and newer OS versions to avoid slow loading.

Slow Web Hosting

If you fell in the trap of free Web hosting, then you’re trapped in the prison of your own making. The reason thus of your slow loading website is the slow server. A slow server sends data to browser on a slow rate and that leads to a low performing website. Free or low quality Web hosting services usually results in this issue. It’s good to avail services of a reputed and resourceful Web hosting service provider to make sure your website doesn’t keep people waiting.

Database

If your website used to load fine in the beginning but lost its touch over the years, the problem may lie with the database. It’s because over the years, as your website accrues more data and becomes more complex on the way, the server has to send more data to browser and that takes time. That means website loading is slower than what it used to be before.

An expert website development team can run diagnostics to know what really is the reason for your slow loading website. If you’re planning to get a website made to notch up your business, get in touch with a good Web hosting service providers like Enterprise Web Cloud, the best choice for web design & development in Mississauga. Given our reduced attention span, a fast loading website is the only way to achieve optimal viewer engagement.

Google pulled out the big guns yet again. The new changes have made website indexing a bit tougher than before. Is that a bad thing? Not really if you’ve always favored quality over quantity and if you have a good SEO team at hand that’s updated on latest search trends.

What’s astonishing is the fact that Google is now keen on making searches more refined, by appointing special crawlers for specific tasks. There’s not just one Googlebot for all the search work. There are specified Googlebots for particular tasks. For example, AdsBot and AdSense check the quality of online ads and where to place them in search results.

Similarly Googlebot Smartphone gives preference to mobile-versions of web pages in case of mobile searches. How is it different from before? You see earlier, desktop versions of a website were indexed in SERP irrespective of a mobile search or a desktop search. But now, mobile versions will be indexed for mobile searches and Googlebot Smartphone is the squad of crawlers entrusted with this job.

If you don’t have a mobile version, it’ll keep on indexing desktop version.

The changes this new search pattern brings to website owners can be summed up as:

Responsive Websites will Rule: If you’ve exhibited far sightedness and opted for a responsive website instead of a desktop only version, you’re good to go. The aim of these changes is always to push users towards getting updated. It’s good that you’ll already be there while others may take their own sweet time to upgrade their websites to responsive themes.

Mobile-friendly content: There’s a conflict regarding website content for responsive websites. Some opt for separate content for mobile versions while staying true to website version. In case of responsive websites, content remains the same for both versions.

You can make the most out of mobile searches by adopting the following practices:

  •  Design separate content for mobile web pages. While doing so, take care not to stray too far from the original desktop content.
  • If you’re going for the same content, make sure it’s not a misfit in mobile pages.
  •  Mobile versions must have their fair share of metadata.
  • Listing of both versions of your website separately.
  • Use robots.txt to check the frequency and pattern of indexing. Reverse IP lookup helps to determine if your website is being visited by a real Googlebot or a scammer.
  • Opt for custom website development for more server capacity and fast loading page
  • Check Href lang links for desktop as well as mobile URLs.

 

All this is not a one man job. You’ll need an experienced team such as Enterprise Web Cloud, the leaders of Search Engine Optimization in Toronto. With professional SEO experts by your side, you can be rest assured regarding your website ranking.

We’re already a month and a half deep in the new year and it’s time for a quick review of the latest trends that’ll dominate the SEO scene in 2018. Sometimes we run after the complex strategies while what works simply lies in front of our eyes and we choose to ignore these simple things in life. That’s the case with the latest trends that are more likely to be harnessed for increasing SERP ranking of a website from now onwards.

SEO and Digital Marketing experts at Enterprise Web Cloud firmly believe that the following SEO strategies if implemented can revolutionize the way we do searches and how pages are ranked.

 

SEO Strategies

Voice Searches

Confessed that we’re doing it much less often than we should. But with time, more refined voice searches will become more frequent than we can estimate. By 2020, nearly 50 % of online searches will be voice based.

We can give the credit for this prediction to our increased ease with multitasking. While doing more than one thing at once, who has the time to type in search bars.

How voice search helps?

  • You wondered why you should opt for Local Business Listings? That’s why.

  • Voice searches are mainly focused on local searches like the nearest gas station and so on.

  • Google’s Pigeon Update plays an important role as it effectively sorts local search results and aids local searches.

  • Changing keyword strategy to include common phrases used during voice searches.

  • We may feel that voice recognition is a little rough around the edges but that’s being worked upon as we speak.

Accelerated Mobile Pages

It’s no secret that everybody loves fast loading web pages. Ideally, a web page must not take more than 3 seconds to load.

Special mention goes to mobile websites design. Developers commit a common mistake of neglecting mobile websites and primarily focus on how their websites are performing on desktops. But let’s not forget close to 3 billion smartphone users worldwide. Today, every website is responsive design based aimed at reaping the benefits of smartphone boom. Here AMP progresses to make web experience better for everyone.

In the beginning, AMPs were less functional versions of the same web pages and thus, their reduced loading time was attributed to their reduced functionality. But today AMPs are feature packed and not merely stripped down versions of original web pages. As a matter of fact, these are being used by leading e-commerce portals such as eBay, Amazon, Ali Express and more.

Due to their fast loading feature, they naturally rank higher on mobile searches and provide better visibility to a website. All you need is a good website development team that knows how to go about turning a mobile website into an AMP.

Chatbots

While our world leaders are emphasizing on development with a human face, things might become a  little different on internet in the coming days. User interaction with human correspondents will become scarce as Chatbots may fill the void.

Chatbots are gaining popularity as the first line of user interaction as they offer certain benefits such as

  • Minimum response time

  • 24X7 availability

  • More efficient

  • Cost effective

  • Easily programmable

With the advent of artificial intelligence, machine learning can be instilled in Chatbots so they can learn as they interact.

Emphasis on User Experience

It’s no surprise that we find what we seek on the internet. That’s because Google is repeatedly working on its algorithms in order to offer optimal user experience. Rank Brain is one such algorithm under the overall search algorithm Hummingbird.

It’s focused on sorting the data to match the search to provide what the user was looking for in the first place. That’s made possible through the machine learning that learns from user behaviour and improvises its data segregation to give users exactly what they need. The user signals taken into consideration include click through to view through ratio, time spend on a web page, frequency of visiting a particular web page, bounce rates etc.

SEO team worldwide will thus have to emphasize on quality content rather than quantity content. Quality content that answers user’s need will result in low bounce rate. Such a content filled website will automatically rank higher than its counterparts.

This is just a overview of the current prevalent SEO trends to look forward to. The need for a competent SEO team such as Enterprise Web Cloud in Brampton is indispensable for properly implementing these trends.

When we talk about the factors that ensure success of a business, we give topmost priority to interaction with the target audience. And today, there are many ways to get in touch with the target audience. Strategies include employment of SEO techniques to get topmost SERP ranking, social media optimization, social media marketing, email marketing to name a few.

But even in these times of massive camouflaged advertising, online ads have a niche of their own. Even though many companies shy away from reaping the benefits of Pay-Per-Click ads, major online stores are harnessing this strategy to get maximum conversions.

Many successful digital marketing firms such as Enterprise Web Cloud itself designs and executes lucrative Pay-Per-Click ad campaigns. We hereby give you the reasons to go for it, such as:

Instant Conversion

This is the age of instant gratification and companies want the same when they market their website or products. SEO plays an important role in your business being noticed by future clients but that may take time as a lot goes behind the scenes to make a website climb up the SERP positions.

On the other hand, online ads offer instant conversion. Take for example ecommerce stores. If you’ve visited Amazon.com recently, you’ll notice that the item you viewed but didn’t buy is now in every web page you open. It’s kept there in front of your eyes, announcing discounts and limited availability till you eventually give in and buy it. I finally bought the hand bag. The conversion basically took a couple of days instead of a week or a month. Pay-per-click therefore, results in a higher conversion rate.

AdWords is Flexible

When you plan out an SEO strategy, you have to focus on a given set of keywords. But in AdWords, you can include LSI keywords and that’ll broaden your search base. Also, you can choose if the ad will contain images primarily or can include text as well. The image can directly lead to your webpage containing information about that product or service. And being on the top of the web pages, visibility is not a problem at all.

User’s search behavior is also taken into account as the ad can be displayed after a user searches web for  services that pertain to what you offer. ads can be designed around that to make the offer more lucrative and interesting.

Plus you ‘pay per click’. This result based payment guarantees 100% ROI.

AdWords is a universal phenomena today, and there are chances that your competitors are already using it to generate leads and rake in conversions. So what’s holding you back? Get on the bandwagon and enjoy the perks. For launching an impeccable Pay-Per-Click campaign, contact Enterprise Web Cloud Brampton at the earliest.