Social Media Marketing has become an important tool for internet marketing. Everyday, millions of users access popular social media platforms like Facebook, Instagram, and Twitter. Here, Instagram deserves a special mention owing to its simplicity and ease of use. It epitomizes the saying, “Pictures speak louder than words”. But how to reap the desired benefits out of it?

There are two things to consider here. One scenario is that you are using Instagram as an individual and you’re just after the following of any kind to make your page popular. The second scenario is that your Instagram account is the official page of your business and you’re looking for a following of a particular nature. Here the motive is to attract the target audience rather than just increasing the following. For the latter, some strategies are employed which we’ll discuss here.

  • Relevant hashtags

If you want to highlight your business, you must use relevant hashtags that help in brand building. Put in your brand name hashtags in all your posts. This also creates excellent opportunities for external linking which is a great way to promote your business.

  • Use trending hashtags

Look for hashtags that relate to your particular niche and are trending. Strategy planning is important and one crucial strategy is to be in line with what people on social media are talking about.

  • Stay true to your business

The focus should always remain to promote your business rather than garnering massive following. It’s better to stay away from memes and such sensational stuff just to up your following. That way, users won’t be able to place you anywhere. So post only relevant posts. For example, if yours is an apparel store, you can post snippets from your latest collection. Everything from your display pic to your posts should be in sync with what you do.

  • Repost the popular posts

Look back and see which posts of yours have been the most popular. You can repost the popular posts to gain maximum following and keep reminding users what they liked the most in your page. Use intriguing images that have the power to engage users.

  • Synchronize posting with target users

Choose the time of posting wisely. Post when you know that your target audience will be online. Sometimes, our best posts can go unnoticed due to bad timing.

  • Analyze user behaviour

When you analyze the previous posts, the posts that got maximum likes, the time of posting that got maximum response, and other such attributes, you’ll be able to come up with a better SMM strategy every time. It’s important to analyze target user behaviour and act accordingly.

  • Post regularly

It’s not a good thing to keep your followers waiting. Post regularly, if possible daily. That’ll keep your followers hooked and looking forward for more.

  • Specific call to action

Just because it’s Instagram doesn’t mean you can’t use call to action in your posts. You must squeeze it in wherever and however possible. For example, you can ask users to tag their friends in a particular scenic destination wedding if that’s your niche. Call to action enhances user interaction which is fairly important.

There are specific strategies for specific social media platforms that you use. Whatever you do, stay away from strategies that promise instant gratification. They might work individually but they’re a bad idea when it comes to a business establishment. For best social media marketing in Toronto, Contact Enterprise Web Cloud, the experts in the field.

We see a surge in the development of native mobile applications that serve different purposes. On the other hand, every website developed today follows the thumb of rule of being responsive.

A responsive website functions seamlessly on laptops and mobile devices alike. Means the resolution, content layout, images etc. adjust to the device being used, be it desktop, smartphone or a tablet. Mobile websites and native apps differ a lot depending upon what they have to offer and ease of access.

But a lot is changing on the scene and it’s impossible to point out a clear winner in all domains. Before we decide which is better, let’s discuss the differentiating factors between the two.

Development

It’s a known fact that app development takes a long time. Even after you spend months waiting for your mobile application to come through, it might not be at par with the developers licensing norms of Android and iOS respectively.Once developed, a mobile app needs regular updating as per the changes in OS versions being used. It’s not a future proof deal.

On the contrary, a mobile website needs a good responsive theme that’s good for desktops and mobile devices. Once you work on that, a great looking responsive website is ready within a week or two. And it’s much cheaper than native app development.

Marketing

Websites use the free marketing place, the internet. Just business and services advertisement is needed and viewers will find you. Also, internet marketing like SEO, SMM, SMO, and email marketing plays a major role in attracting visitors. And it works incredibly.

When Uber launched its mobile app, it literally directed its users in that direction by cancelling phone booking of rides. And it was a positive move as the dedicated mobile app was way more efficient and convenient. Now, there’s no other way of booking a ride with Uber. But most apps go unnoticed in the huge pool where app stores are the only way to locate the one you need.

User Interface

Here, mobile apps take the lead. You have direct control over an app’s user interface, while a mobile website depends largely on the theme being used.

Where mobile applications lack?

  • On the security front, mobile applications are vulnerable as compared to mobile websites. It’s clear by the fact that most people do online transactions through their desktops or mobile websites. Every app further requests an access to mobile data before installation that also exposes critical data to threat. Most data breaches have been caused through a mobile app. A mobile website does not ask for access to critical information.

  • Limited storage acts as a big problem. Many of us have uninstalled an app because our emails were not getting through due to limited storage. Most of us delete the app data to allow for critical apps to function. In that case, only the bare minimums survive and frills are trimmed off. It’s important for apps to be less space consuming.

  • Where so many free apps are available for a single usage, why would one opt for a paid one? If someone wants a flashlight app, he/she would just pick the one with highest ratings and is free. It’s that simple.

  • It’s much easier to open a website in mobile browser than to install an app for a one time usage.

  • App developers have to make two versions of the same app for Android and iOS. It’s time consuming and expensive. Hybrid apps are still in experimental stage with just a few players like Apache on the scene. Mobile websites on a large function irrespective of OS.

  • People rely more on mobile websites for entertainment, online shopping, and for conducting online searches.

  • Apps are expensive and time consuming. Plus the corporation that owns the OS takes a big bite out of the revenue shares whereas your revenue share is 100% if you own a responsive website.

Where mobile websites lack?

  • A unique user interface. Mobile apps have it more figured out than mobile websites.

  • Mobile apps like Whatsapp forced Facebook to launch its own messenger app. Both have hit almost the equal no of users worldwide. Almost 1/7th of world’s population is using Whatsapp and Facebook app. That clears the picture that people rely more on apps for social media updates and communication.

  • Apps like Google Maps that have an access to your smart phone’s GPS have made navigation much easier. That’s another realm where mobile websites lag behind.

  • Mobile websites are confined to a theme and offers what’s offered on the desktop. Mobile apps move several notches higher in case of functionality and features as they can be made to serve a wide range of purposes.

It might be concluded that mobile websites take the cake in this debacle. But we must not forget that mobile apps are still in a stage of adolescence. Much is yet to come in terms of hybrid apps. Moreover, with more advanced health care and diagnostic apps being developed, they might just become a necessity. For now, it’s too soon to declare a victor.

These days CMS or content management system has become critical aspect of website development. Technically speaking, CMS is a software tool or application that enables you to create, edit or publish content on any website. So, in other words, there is no requirement of a Webmaster while managing website pages, images, blog posts, videos and any other data that is there on your website. CMS Website development in Mississauga is slowly gaining popularity as more and more clients are demanding for a website where content updating is just a matter of few clicks.

Now talking about CMS, it has two important elements further embedded: Content Management Application (CMA) and Content Delivery Application (CDA). The first one helps in editing the content, while the other one is a web publishing tool. If you want to streamline the whole web development process, then it is necessary to integrate both CMA and CAD without any flaws. Well, according to experts, CMS can be the answer to all the website development issues that one face. Let us understand how:

  • Direct control over the website:

    Nobody can know your business and website better than you, it is you who can explain the business better than the designers and developers. With CMS, you can manage the content of your website according to your own needs without the need of learning complexities of HTML and other related technologies.

  • Schedule the updates:

    One of the major aspect of a successful website is the regular posting of fresh content. Though everybody knows this, many businesses fail to meet this requirement. If you are also facing this problem, Joomla and WordPress are there for your rescue. With them , you can schedule the content date and time. In other words, if you have 20 different articles with you, you can schedule them for 20 different days.

  • Boost the SEO efforts:

    A website only generate business when it is visible to the users. And when you use CMS, it gives you the flexibility to make changes immediately and insert the high ranking keywords. With improved search engine rankings, there are higher chances of ROI.

  • Enhanced customer service:

    With CMS, your users have the flexibility to contact you without any hassle. They can directly message you, rather than sending emails. All this is possible because of customer service system in CMS through which you can do all the customer handling.

 

With that being said, the above points make it crystal clear that CMS Website development in Mississauga is here to stay. So in order to reap all the benefits, all you need is to find experts who can deliver you the exact results you are looking for. Someone like Enterprise Web Cloud who knows inside out of CMS. Contact us today and get a flawless website that will increase your ROI.

Getting an online face for your business in the form of a website is quite confusing and tricky task. The fact that it is not just limited to getting a website and bringing people to your website makes it a whole lot more difficult. Once you have the required traffic, you want people to stay there, explore your website and then turn that traffic into potential customers. All this depends hugely on the website that you are using as there is a very thin line between underselling and overselling. To create such a website that promotes your brand in a very subtle but unique way, you are in need of Website Design Toronto team that is loaded with the latest trends and strategies. Someone like Enterprise Web Cloud!

Technically speaking, there is no magic wand or pills that would create a website which people would visit again and again. But yes, there are a few time tested tips and strategies that you can keep in mind while getting your website created. This can help you to give accurate feedback to the designing team and resultant would be a fabulous looking website with amazing functionalities. Let us go through these strategies:

  • Give due attention to the F pattern

For every page of the website, following the F pattern can be quite beneficial. The human eyes are programmed to detect the F pattern which makes the upper left corner of all the pages getting most of the attention. When we apply this pattern to the website, we initially go for the introduction and then the rest of the information. So by keeping the vital information at this spot increases the ROI.

  • Importance of content

Content was and is the king; and every developer knows this fact. If the content of the website is quite important, then make sure that the website design doesn’t overshadow the content. These days the visitors are well informed and they like the website immediately if the content is new and relevant.

  • Leave enough white space

No doubt content is important but that doesn’t mean you should stuff your website with words. It is your website, not a book; therefore, it should be aesthetically appealing. It has been seen that a website overloaded with content, videos and images scares off the visitors for good. Go for ‘to the point’, ‘clean’ and ‘minimalistic’ look.

  • Optimize the loading time

Now let’s deal with a cruel fact; according to a survey, the internet surfers have the attention span matching that of a three years old baby. Well, this leaves a very small window for your website to load. If your website takes more than 10 seconds to load, chances are there that you are losing loads of potential customers. That is why you need to optimize your website for the loading time as well.

So when you keep all these strategies in mind and select the finest website design team available in the region, nothing can stop your revenue to reach sky high.

 

Till so far, 2017 is turning out amazing for Content Marketing and content developers all over the world are gladly basking in the glory. Slowly, digital marketers have accepted the fact that the higher power of turning traffic towards the websites resides only with the good content. With the first half of year gone, experts are predicting that the strategies for content marketing would see a shift by the end of 2017. That is why smart entrepreneurs, digital marketers and content specialists have already put on their thinking suits and have started brainstorming as to how to get the maximum out of these strategies.

And in such a scenario, content specialists of Enterprise Web Cloud, along with their teams, have started formulating their own plans, so that the clients can be benefitted in the most optimized manner. So according to our experts, the top four strategies that are going to reign the latter half of 2017 are as follows:

  • Mobile Content

Just like last year, this time too major focus would be on the mobile marketing and thus the content would be optimized for the smart devices. Like last year, the content for this year should be created so that it can easily be digestible on the phone. Apart from that when you write content for mobile, it is highly beneficial for SEO as well.

  • Visual Content

In case you are still considering about videos, then stop doing it and start working on the videos. According to the experts, this trend is right now in its infancy and it is going to touch the sky within a few months. In other words visual content is here to say and including videos in content marketing will give your marketing the required strategy.

  • Leave Generic Content

There is so much that has already done in content marketing and this is making generic content obsolete. Now while targeting a specific audience, you have to hyper personalize the content to stand out from the crowd. In other words, your consumers are now active and they know what they want.

  • Blogs are going to Reign

According to one figure, 52 per cent of B2B marketers feel that when it comes to content marketing, nothing can take over the blogs, even in 2017. So if you are a content expert and feel that you are so done with blogs, you are about to commit a huge mistake. Blogs were there, are here and will remain!

So when you combine all these strategies along with the latest SEO guidelines, what you get is the best digital marketing approach. In case, you are looking for content marketing experts, give the content specialists of Enterprise Web Cloud a call.

“You have the perfect business website but still, you are not reaching the expected revenue”…Trust us, you are not the only one who is facing this problem. Many business websites, old or new, are encountering the problem of Google ranking. And this is where Enterprise Web Cloud enters the frame and turns the tables, just for you.

Let us now resolve the mystery and tell HOW WE DO THIS!

OUR METHODOLOGY:

Our main focus is to implement SEO strategies that are “safe” and “White Hat” and is in compliance with Google Web Master Standard. We understand the latest and best strategies and methodologies as outlined by Google and then employ them to improve the ranking of the keywords. We take your entire burden by employing the latest and most advanced tactics of digital marketing. Our work doesn’t end till we get your Website/ Video/Business Listing on the First Page.

PENGUIN & PANDA SAFE:

Sadly, many websites and businesses suffered unfairly by Google Panda and Penguin. Not hundreds, but millions of websites suffered and companies incurred losses due to these two. After in depth research, scrutiny and recovering strike websites, our team has developed a new linking arrangement that is Penguin & Panda Safe. We use the latest Panda/Penguin SEO safe strategies for your sites and projects. We make sure that your business and website is never hampered because of the duo.

Complete Analysis of Website:

Before getting on to anything, the website undergoes a rigorous scrutiny and our experts check if all the on-page factors are in sync with Google Master Guidelines. We also make sure that the website is formatted appropriately for right indexing and optimization.

Sharing of Content: 

We have a different content strategy, specially designed for social sites. Content is utilized through articles, videos and social networking websites. All the content including blogs, articles and various other informative pieces are endorsed through SEO.

Social Media Platforms:

We understand the power of social media and we use this power to take your website and business to the epitome of success. We can use social elements combined or with links on the desired social networks. We have crafted the most advanced social media strategies, with which we target your audience, do routine postings and get the best leads.

Link Building:

With Google using more than 200 different signals in the algorithms to rank the websites, the one those are most visible are still hyperlinks. And that is why our SEO strategy involves high PR links and manual submissions.

So what are you waiting for? Let’s get started and make your business a brand. All you have to do is contact Enterprise Web Cloud for SEO in Brampton and we will get you the desired results.

A digital marketing agency that can enhance your online efforts by creating an effective online brand. You can increase the sales by bringing businesses closer to the target audience. Leading agencies for Digital Marketing use tried and tested true industry practices. They use strategies to increase the online presence of the client through the connection of the customers.

The most valuable traits of a digital marketing agency include

  • A Team of Experts

A great digital agency consists of a team of experienced professionals who understand collaboration, responsibility, and effectiveness. The team scores points by meet the demands of all the clients. They specialise in SEO, social media marketing and content management. The members possess experience in their area of expertise.

  • Being Armed with the Right Tools

There are digital agencies having the right set of tools needed to increase the marketing strategies to a notch. They know how to use them judiciously. Knowing which tool to use at what time can help the clients to achieve more than expected.

  • High Standard

Digital companies that recognize the importance of attracting and retaining clients. They must be willing to go further and be creative to push ideas out-of-the-box. With exciting and new ideas, you can win over new clients. The team is equipped with the latest marketing trends and is competent enough to set the trends themselves. The great amount of competition makes it imperative that the agency has its own high standards.

  • Targeting Global Audience

With online marketing, it is important to understand the needs of the global audience. A reputed agency of digital marketing knows how to connect to the users all over the globe. They understand potential customers and their behavior to help the clients get a greater audience.

  • Executing Ideas

Even if you have brilliant ideas, executing them in an effective way puts life into them. Keeping the best interests and long-term goals of the client in view, digital agencies do what is required to get complete success in a business.

  • Strong Online Presence

A strong online presence indicates that you know how to market your own brand. This also means you also know how to bring forth another brand. Using the right branding strategies and updating of the website, your brand can have greater visibility. Thus, by ranking strongly in the Google searches and using an effective social media platform, you can earn a strong customer base.

  • Data Mastery and Accuracy

Providing accurate data to the clients is the hallmark of a good digital marketing agency. The digital marketing team you hire must be willing to show to the clients the way the data has been hired and answer their relevant queries.

Last but not the least, successful agencies of Digital Marketing like Enterprise Web Cloud use transparent billing norms that let the clients understand what they are paying for and get a worth for their money.

PPC or Pay Per Click is the new buzz word in the digital marketing town. And why not? This strategy provides the most correct results when it comes to the online marketing and general promotions. Though a paid strategy, PPC helps a specific company to target the precious traffic to the website resulting in higher sales and eventually, great turnovers. In this marketing strategy, the digital marketing company bids on the high ranking, high competition keywords related to the business niche and targeted audience and the PPC ad is instantly there on the search engines, be it Google, Yahoo or Bing.

PPC is a time-tested way to bring the required traffic to the website, but it certainly comes with several pitfalls. And you need to know the essential dos and don’ts of PPC to run a successful PPC campaign for your business or for your clients. So, in this post we are going to discuss these dos and don’ts.

Dos

  • Do the keyword research thoroughly, check your competition and look out for the keywords that is ranking. For this, you can take the help of Google’s Adwords Keyword Planner. They bring you the accurate results, thus increasing the chances of a successful campaign.

  • Do categorise your targeted audience and then assign the keywords according to the categorised. This will ensure higher click through rates, thus increased sales.

  • Do good preparations before starting the campaign. Though PPC ads will fetch results, but make sure that your websites as well as landing pages are in top notch conditions. User friendly and engaging website as well as content will bring traffic and eventually high ROI.

  • Do keep an eagles’ eye over the campaign. Many people just leave the PPC campaign after launching it. And this is the biggest mistake. You can easily use Conversion Tracking to see how the campaign is performing.

Donts

  • Don’t spend money over generic keywords as the users are smart these days. They know what they want and know how they will get the desired outcomes.

  • Don’t stop yourself from using negative keywords. Negative keyword is a raging trend these days and they can surprisingly bring a huge amount of traffic.

  • Don’t immediately send all the prospective clients to the home page. At least, give them a chance to explore the website.

  • Don’t simply leave the campaign alone. Keep a tight check over the conversion rates, bounce rates and other stats.

With that said, an effective Pay Per Click campaign is all about how well you do the research and how close you monitor the results. For the desired results, you need experts who have sufficient experience to turn the campaign into a huge success. And one such experienced team of experts is Enterprise Web Cloud. With us an ally, you are assured of a successful ad campaign.

Well, well here we are with a latest update but it seems that this month and the last one, social media platforms including Skype, Twitter, Snapchat decided to play BFFs and went for a session of makeover (pun intended!). For Social Media Marketing Services In Mississauga, this session came up with exciting opportunities to widen up their horizons and form new strategies to grab the still untapped market and unexplored audience. So, let’s see what changes these social media platforms underwent. And the very first one on our list is none other than Skype.

  • Skype:

Skype surprised the tech world with its phenomenal transformation. The updated one is simple with mobile app featuring video calls, chats and highlights. Now you can customize the group chat and can also add an emoticon. There is inclusion of several add ins like Expedia, BigOven and StubHub that allows you to search for recipes, tickets and what not without leaving the main app.

  • Twitter: 

This time Twitter followed Facebook and added a new folder in the message sections where all the messages received from accounts that you don’t follow will be stored. The user can easily read the message without letting the sender know and can decline to accept the request. This can easily be changed from Settings and Privacy option.

  • Snapchat:

Now you can have your own customized friends’ This latest update is known as ‘Friends Filters’. This is a funny one and allows to interact with the friends at more personalized level. All you have to do is double tap to reply and swipe the filters. The Bitmoji you are using should be linked with that of your friend’s.

  • Instagram:

Instagram is aggressively working on its messenger part and the latest update is regarding that only. With this update, the user can easily share the external URLs via direct messaging. Moreover, now there is no need to crop the video or image as you can send it in its original orientation.

With all these updates, social media platforms are becoming more and more user friendly. We can anticipate several other updates in the following months, which would leave social media marketing services in Mississauga in happy tears. With such updates, social media marketing is aiding the experts and in turn, such wizards like Enterprise Web Cloud are helping businesses to explore their true potential.

Let us throw a hypothetical situation at you: you are planning to purchase your first ever house. What will be of utmost importance and would your priorities match somebody else’s as well? Maybe you are considering a cute, little picket fence, a long driveway and a beautiful backyard; in short, you are looking forward for a home that reflects you and your personality. Well, same goes for the website design. Your Website Design in Mississauga should reflect the true sense and purpose of your business.

While handling the matter of company’s website, you need to pinpoint the things you want to include and what else can be excluded. You need to make a website that is unique, easy to navigate, user friendly and above all, a true reflection of your business. Though the design of the website is important, but not the whole sole point of focus. Now with this, let us discuss the various pros and cons of custom as well as theme based web design that would surely help you to make a good and smart decision.

Theme Based Website Design

Pros:

  1. With theme based design, you can preview, alter the functionalities and can have an exact idea as to how would your final page look like. You have a fair idea about the working of website, even before making it live.

  2. Now you have plethora of themes that are customized according to the requirements of a particular niche. So, no more hassles with font size, colours, portfolios, content layouts. You just have to customize it.

  3. If you don’t have a team of developers for the backend support, then don’t fret. Now when you work with theme based web design, you automatically have their support team with you that helps you with any kind of complication that may arise before, during or after the launch.

Cons:

  1. When you opt for a theme based web design, there are high chances of stumbling on a website using the same theme. There is a lack of sense of originality.

  2. With the pre-structured themes, there is a very less space of customization of pages. These themes come with set pages format and you have to work according to the theme.

 

Custom Website Design

Pros:

  1. The basic advantage of custom web design is that it would be only yours. If you are into baby products, you can have a homepage with soft colours. But to make the custom web design your ally, you need a good team of developers.

  2. You have the control over every small detail of the website, be it colours, fonts, layouts, social media integration or plugins. It can enhance the quality of the website but can also affect the overall productivity.

Cons:

  1. You have to understand the fact that when you opt for Custom Website Design in Mississauga, the developers have to work on it from the scratch. In other words, it is a green project and it would cost you more as compared to the theme based web design.

  2. Sometimes, you may have to face the situation of ‘too many cooks spoil the broth’. Designing a website is a creative and artistic work and everybody has their own views and perceptions that can lead to decreased productivity and long waiting time.

But before taking any decision pertaining to the website design, you need a website agency like Enterprise Web Cloud that understands in and out of any business as well the concepts of website designing. When you hire one such agency, one thing you assure yourself is a seamless, user friendly and creative website for your brand!