Till so far, 2017 is turning out amazing for Content Marketing and content developers all over the world are gladly basking in the glory. Slowly, digital marketers have accepted the fact that the higher power of turning traffic towards the websites resides only with the good content. With the first half of year gone, experts are predicting that the strategies for content marketing would see a shift by the end of 2017. That is why smart entrepreneurs, digital marketers and content specialists have already put on their thinking suits and have started brainstorming as to how to get the maximum out of these strategies.
And in such a scenario, content specialists of Enterprise Web Cloud, along with their teams, have started formulating their own plans, so that the clients can be benefitted in the most optimized manner. So according to our experts, the top four strategies that are going to reign the latter half of 2017 are as follows:
Just like last year, this time too major focus would be on the mobile marketing and thus the content would be optimized for the smart devices. Like last year, the content for this year should be created so that it can easily be digestible on the phone. Apart from that when you write content for mobile, it is highly beneficial for SEO as well.
In case you are still considering about videos, then stop doing it and start working on the videos. According to the experts, this trend is right now in its infancy and it is going to touch the sky within a few months. In other words visual content is here to say and including videos in content marketing will give your marketing the required strategy.
There is so much that has already done in content marketing and this is making generic content obsolete. Now while targeting a specific audience, you have to hyper personalize the content to stand out from the crowd. In other words, your consumers are now active and they know what they want.
According to one figure, 52 per cent of B2B marketers feel that when it comes to content marketing, nothing can take over the blogs, even in 2017. So if you are a content expert and feel that you are so done with blogs, you are about to commit a huge mistake. Blogs were there, are here and will remain!
So when you combine all these strategies along with the latest SEO guidelines, what you get is the best digital marketing approach. In case, you are looking for content marketing experts, give the content specialists of Enterprise Web Cloud a call.