- Case Studies
Electronic Commerce, also known as e-Commerce is not a strange concept anymore. But a few years back, people hardly considered the option to trade online. Technically, the origin of e-commerce is dated back before the advent of first web browser which inaugurated the use of worldwideweb. E-commerce works on three levels mainly: business to business (BTB), business to customer (BTC) and customer to customer (CTC). It was quite never in vogue until the fruition of Magento in 2007 and it changed the whole scenario.
Magento is an open-source e-commerce platform written in PHP. What it revolutionized was the database management system which basically organized the e-Commerce system. Magento was developed with an aim to provide new ways to heighten user engagement, smooth navigation, conversion rates and overall revenue generation, it has well-organized business user tools speed up build up time and enhances productivity. We can say that Magento is behind that “add to cart” button we are so familiar with. eBay was the first to employ Magento and since then, there has been no looking back. Magento’s success lies in it being a cross platform system which enables smooth functioning on Windows, Linux Macintosh and other operating systems simultaneously.
Magento is the provider of three distinct platforms: Magento Community Edition, Magento Enterprise Edition and Magento Enterprise Cloud Edition. Magento Community Edition is an open e-Commerce solution that gives developers complete code visibility and small businesses, an affordable way to create unique and engaging sites. Magento Enterprise Edition is the high performance, scalable digital commerce solution for fast-growing and large businesses.
Magento Enterprise Cloud Edition offers all the benefits of modern cloud computing that are most commonly associated with SaaS (software as a service) solutions: Elastic scalability, high resilience and availability, PCI compliance, global availability and automated patching, while still maintaining flexibility in software customization that our merchants require. Thus, we can say that Magento Enterprise Cloud Edition is in accordance with today’s smart-phone era.