Drive targeted traffic today!
It implies managing and optimizing Google Ad Campaign, which typically consists of, keyword search, creating impressive ad copy, setting a budget, and choosing an appropriate bidding strategy. We at Enterprise Web Cloud, monitor the ad performance through click-through rate, conversions, and ROI metrics.
Google AdWord allows us to run an ad campaign that targets a local or specific geographical audience. With the selection of location-based keywords, local or specific locations are targeted to increase foot traffic.
It is a marvelous feature of Google AdWord allowing advertisers to choose the budget and location, and control the cost of advertising. The advertiser is only paying for the click and here difference lies between visual ads and PPCs. PPCs actually drive traffic to the advertiser’s website.
With growing numbers of social media users, Google takes advantage of its influence and palace ads on various social media platforms like Facebook, Instagram, and Linkedin. We at Enterprise Web Cloud shape the ad campaign by studying various factors like demographics, behavior and tastes of the targeted audience, to get maximum ROI.
Digital marketing has become an integral part of modern marketing policy notwithstanding which industry to you belong. We extend our expert knowledge is available to target your audience. We handle your social media optimization, and various ad campaigns on multiple platforms.
Facebook Ads allows advertiser to post their ads on Facebook and Instagram to target a specific audience. This ad campaign is very cost-effective and has the utmost flexibility from small daily spending to large ad campaigns. We at Enterprise Web Cloud formulate ad campaigns based on requirements like boosting traffic, generating leads, or generating brand awareness.
It involves the keyword selection process. The advertiser chooses the relevant keywords which are related to his business. These keywords are the search queries used by people in search engines while searching for a particular product or service.
Advertisers bid on the selected keywords they want to target. A bid is the maximum amount the advertiser is willing to pay for each click. We have different strategies for bidding like Cost-Per-Click and Cost-Per-Thousand.
The final phase is the auction. When a user searches for a particular keyword, a search engine runs the process in the background to determine which bid is highest for the searched keyword and place the ad of that bidder.
This is the basic feature of PPC which implies you pay only when the ad is clicked. This means the advertiser is not paying for views but for actual ad clicks that drive traffic.
Search engines like Google, place PPC ads on the top of the organic search results which are called as Search Engine Result Pages (SERPs).Advertisers make the ad partners which are sites, videos, or apps. Display ads are typically shown as banners on these sites when the user visits them.
