A popular custom furniture store in Mississauga, Iconic Furniture was a huge name among local clients. But to give business a global boost, a powerful and impactful online presence was needed. Iconic Furniture is a renowned store that manufactures and sells premium quality custom sofa, chairs, sectionals, lighting fixtures, lamps, dining tables and patio furniture. But without an online presence, it was not able to reach a wider audience and consumer base was rather limited.
Iconic basically needed a worldwide brand exposure which is possible when a website ranks higher on Google’s and other popular search engine’s first page search results. What needed to be done was:
- A significant online presence was to be created.
- Analyzing and identifying target keywords.
- Online marketing of website and products by targeting a global audience.
We planned a digital marketing strategy after carefully evaluating their complete product range, understanding their business module and analyzing strategies used by their successful competitors. We shortlisted the target areas as:
1. In-depth understanding of their products and services.
2. Analyzing user behavior and short listing keywords.
3. Utilizing proven onsite and offsite SEO techniques.
1. Optimizing their official website according to the targeted keywords and adding more relevant content.
2. Addition of lead generation landing pages.
3. Internal linking of web pages to drive more traffic through them.
1. Website submission to various business listing websites.
2. Building inbound and outbound links.
3. Social Media Marketing and Optimization for generating more leads.
Significant results were visible in the first month itself which are enumerated as:
- First targeted keyword attained Google’s first page top rank in less than 40 days.
- Second targeted keyword attained Google’s first page top rank in less than 53 days.
- Third targeted Keyword attained Google’s first page top rank in less than 47 days.
- Fourth targeted Keyword attained Google’s first page top rank in less than 50 days.