Why isn’t your link building strategy delivering the results you are looking for?No longer is an effective link building strategy about quantity over quality. Link building is an essential part of dynamic search engine optimization (SEO). A study of 11.8 million Google search results was done. It revealed that the number one result has almost four times as many backlinks to rank two and 10, (Backlinks). These findings show that backlink profiles can impact your ranking. Unfortunately, many businesses continue to make mistakes in link building, which can cost them money and cause damage unknowingly to their rankings. In this blog, we will explain the common mistakes in link building that should be avoided and provide three tips for building links that are unique.
Common Mistakes in Link BuildingGoogle Search Central (previously Google Webmasters) states that any link building strategy designed to manipulate Google’s PageRank could cause Google to penalize your site, causing damage to your overall link building SEO strategy and reducing your site traffic. Following are seven ways to make sure that this doesn’t happen:
1. Discounting User IntentOne of the biggest mistakes in link building is not paying attention to user intent. User intent is also called search intent or query intention. It refers to the user’s intent or goal in performing a search online. If you don’t consider user intent when writing SEO content, you will appear to be someone who doesn’t listen or isn’t care. Types of User Intent
- Informational: It usually includes words like “how,” what,” who, and when. E.g., How to get backlinks?
- Transactional: When the user is ready to purchase a product or service, include words like “download” and “buy”. E.g., Hire an expert in link building.
- Navigational: When the user is looking for a particular web page. E.g., Link building tips.
- Commercial: The user is considering options but is ready to buy, contains words like “best’ and “reviews”. E.g., Best SEO link building strategy.