Have you ever noticed when you open same website on your desktop and on your mobile, how the website adapts to screen size and browser so clearly? This is because of responsive web design. The layout of website adjusts according to size of user’s screen. Responsive designed website optimizes the browsing experience. Here are the main benefits of having responsive website for your business
1. Mobile usage is on the rise
Usage of internet from mobiles has been doubled in the last couple of years. Studies proved that mobiles have overtaken desktops. This is the reason why business owners are so interested in targeting more and more mobile audience. A responsive website can bring more traffic than any other devices and increase the duration users spend on website.
2. Improve user experience
A responsive website offers best experience to visitors being able to access website on all devices effectively. The team of Web design Brampton use best practices and technologies to design website. This can adapt different screens & resolutions with flexible images and grids and generates best output. In this way the website is well optimized for all devices like tablets, laptops, desktops, smartphones, and any other device.
3. Faster loading time
Speed of your website affects the traffic, conversions, sales, and your brand value. The content of your responsive website are loaded within 2 seconds on mobile devices. Which is not possible for desktop website where the users have to wait too long to load a page. In the result, visitors are forced to leave the website. This is why website speed is important for the success of your business.
Having a responsive website costs less as compared to building separate websites for mobile and desktop. Moreover, two websites can affect your website ranking on search engine due to duplicate content. Since creating one website rather than two can save your time and money and also enables your website to optimize for all devices.
5. Improve search engine visibility
Responsive website have one URL instead of many which makes easier for Google to index your website.When your website has a quality content and easy navigation, it is easier for visitors to spend more time on website. Google notice this and reward your website with better ranking on search engine. Algorithm prefers those websites who provide their users a good experience.
Every business owner has to focus on a website that can be loaded on any screen size regardless of the size & type of business they have. Responsive website helps you to market your website and prepare you for the future. The importance of responsive website is much more for e-commerce businesses. Therefore, make sure to avail the responsive web design before getting web development services from the company.