To meet these demands, the Enterprise Web Cloud team implemented result-driven strategies that would be monitored and refined, removed, or replaced—always based on the data—on a quarter-by-quarter basis.
Challenge
Spyder Wholesale asked for the launch of their eCommerce site at a critical time: the last quarter of the year. For many eCommerce businesses, sales tend to peak during Q4. The company needed to get their digital program up and running so that sales were being driven from day one.