The design of your website represents your company and brings the traffic to your website. The visitors come to your website and covert in your customer, the percentage of which define conversion rate. A good web design company in Mississauga knows the secrets to increase the conversion rate.The more well designed your website is, the more conversions you can gain.With the help of some tips you can increase the conversion rates, here’s how
- Concentrate on its usabilityHighly accessible website ensures the good conversions. The speed of your website and its readability are the factors that assure the website is highly accessible. Web users are very impatient as they need the quick results. Even one second delay can reduce the conversion rate.Therefore, focusing on fast loading page is crucial for higher conversions.
Whereas, in readable website, users can view the structure of your website, its content and images on different devices without facing any issue. Being accessible on all devices brings more visitors and more chances to covert those visitors into customers.
- Focus on web design aestheticsYour website is the platform where you communicate with your customers. Therefore, experience of visiting your website should be pleasant for your visitors. This forces them to come again. Focusing on use of colors, contrast, white space and images can make a difference.Use of directional cues can help visitors to go in right direction. You can create tunnel vision effect to divert the attention of visitors.
- Search Engine OptimizationThe number of visitors increases if your website ranks high on search engine. There are many factors that can help in ranking. i.e creative and informative content is important to rank high on search engine. Using certain keywords also help to drive traffic to your website. How much time pages of your website take to load is another factor you need to concentrate on.
- Show visibility on social media
You can let your visitors know about your availability on social media. This can be done by placing the social media icons on every page. More than half of population is using social media. It is the best platform to attract visitors and convert them to customer. Moreover, give users the option to login/sign up via social media sites so they can stay connected easily and regularly. In this way you have the opportunity to let your visitors convert into your customer.
- Call-to-Action button
It is the important web design strategy to boost the conversion rate. Put it on landing page with large navigate menu is the main key. Keep it simple and easy to understand avoiding any confusion your user can have. Also, you can create sense of urgency in the text, use power codes; active language to compel visitors in a positive way to boost engagement.