When we talk about the factors that ensure success of a business, we give topmost priority to interaction with the target audience. And today, there are many ways to get in touch with the target audience. Strategies include employment of SEO techniques to get topmost SERP ranking, social media optimization, social media marketing, email marketing to name a few.
But even in these times of massive camouflaged advertising, online ads have a niche of their own. Even though many companies shy away from reaping the benefits of Pay-Per-Click ads, major online stores are harnessing this strategy to get maximum conversions.
Many successful digital marketing firms such as Enterprise Web Cloud itself designs and executes lucrative Pay-Per-Click ad campaigns. We hereby give you the reasons to go for it, such as:
This is the age of instant gratification and companies want the same when they market their website or products. SEO plays an important role in your business being noticed by future clients but that may take time as a lot goes behind the scenes to make a website climb up the SERP positions.
On the other hand, online ads offer instant conversion. Take for example ecommerce stores. If you’ve visited Amazon.com recently, you’ll notice that the item you viewed but didn’t buy is now in every web page you open. It’s kept there in front of your eyes, announcing discounts and limited availability till you eventually give in and buy it. I finally bought the hand bag. The conversion basically took a couple of days instead of a week or a month. Pay-per-click therefore, results in a higher conversion rate.
AdWords is Flexible
When you plan out an SEO strategy, you have to focus on a given set of keywords. But in AdWords, you can include LSI keywords and that’ll broaden your search base. Also, you can choose if the ad will contain images primarily or can include text as well. The image can directly lead to your webpage containing information about that product or service. And being on the top of the web pages, visibility is not a problem at all.
User’s search behavior is also taken into account as the ad can be displayed after a user searches web for services that pertain to what you offer. ads can be designed around that to make the offer more lucrative and interesting.
Plus you ‘pay per click’. This result based payment guarantees 100% ROI.
AdWords is a universal phenomena today, and there are chances that your competitors are already using it to generate leads and rake in conversions. So what’s holding you back? Get on the bandwagon and enjoy the perks. For launching an impeccable Pay-Per-Click campaign, contact Enterprise Web Cloud at the earliest.