Understand your audience- Before you begin the marketing campaign, you need a well-planned social media marketing strategy with a clear objective and the interest group you need to achieve, irrespective of the social media platform you prefer. Online networking is about connecting with the right people and your social network will help you spread awareness about your company. Think about this as an online flyer you that can be read anytime, anywhere around the world. What’s more? Determining the right audience helps you target precisely and increase even more visitors to your site.
Let’s say you have launched a jewellery business. You have been pitching your products to friends and family but you want to expand the business wider. You have an idea from your past experience about the age and interests of your clients. You want the business to be across the country so you have an understanding of the location and this is how you have a target audience.
Finding the right social media platform- Once you have a clear understanding of your goals and target, choosing the right social media platform for your business can promote it to make it visible. For many people when they talk about social media, they usually refer to Facebook and Instagram. While Facebook is used specifically for interface with genuine individuals, Instagram is used for posting pictures and interacting with customers.
Other social media platforms like Twitter, Instagram, Pinterest, and Quora can create more audiences looking for your products/services. All these systems have different ways of communicating (Written content, Videos or Pictures) but all of these have one thing in common, the way they promote your business.
Importance of Facebook marketing- Facebook has about 2.3 billion users worldwide and this number increases monthly, thus making it a leader among all of its opponents. And this number isn’t only of the people but many successful businesses as well. They offer an all-in-one marketing tool for creating a business page and tracking ad success.
To begin your Facebook marketing journey, you’ll need to:
• Log in to your Account
• Create a Page Link and fill basic information about your Business
• Set a Profile and a cover image
• Start inviting your friends to like the New Page
Build your Facebook community, you can do this by sharing relevant and interesting content. Some example of content can be anything from tips on how to solve problems or share images of your creative processes.
Bask under Instagram’s popularity- Instagram is a platform that showcases your life in pictures. It is said that a picture is worth a thousand words, making it popular amongst the audience and marketers equally.
One thing to take note of here is that this is famous with individuals expressing their life in pictures, and videos. For this reason, many startups including branding companies and individual crafters use Instagram to display their activities.Instagram has recently introduced Insta stories and Ads which can target your ads by video views, traffic, conversions, app installs and brand awareness.
Exploring social media platforms is the initial move towards understanding your target audience. Handling all of these social media platforms can be exhausting, At Enterprise Web Cloud, our team of experts in digital marketing services in Toronto provides comprehensive social media marketing strategies to help your business thrive in the competitive market. With our cutting-edge approach, you can effectively reach and engage with your target audience, drive conversions, and ultimately, boost your bottom line.
